The Post Covid-19 Skills Development and Productivity Enhancement Project (PSDPEP)
The Social Investment Fund (SIF) is implementing a five-year Post-COVID-19 Skills Development and Productivity Enhancement Project (PSDPEP) with funding from the African Development Bank (AfDB) and the Government of Ghana. The partner organizations are the Ghana News Agency (GNA), Microfinance and Small Loans Centre (MASLOC), Department of Medical Microbiology of the University of Ghana, Legon, School of Nursing and Midwifery of the University of Ghana, Legon and Biotechnology Centre of the University of Ghana, Legon. The Project’s development objective is to contribute to Ghana’s post-COVID-19 recovery through infrastructure development to build health-related skills in higher education, restore livelihoods, and create jobs among youths and women.Â
Training of GNA Staff on Advocacy Reporting in Health Communication, Youth Entrepreneurship, MSMEs Promotion, Gender and Climate Change issues.
The Social Investment Fund has engaged the Institute for Digital Marketing and Communication Ghana (IDMC Ghana) to strengthen the capacity of GNA in health communication, Youth Entrepreneurship, MSMEs Promotion, as well as Gender and Climate Change issues.Â
Specifically, the consultant will train GNA journalists in producing mass media materials, mainly documentaries and infographics, on Youth Entrepreneurship, micro, small and medium (MSMEs) promotion, Health-related issues, and Gender and Climate Change issues. This is an aspect of the Post-COVID-19 Skills Development and Productivity Enhancement Project (PSDPEP), which is funded by the African Development Bank (AfDB) through the Social Investment Fund (SIF) and implemented by the Institute for Digital Marketing and Communication Ghana (IDMC Ghana).
Our Mission Statement
Driving positive change through skilled communication on health, youth entrepreneurship, MSMEs, gender, and climate change.
Our mission is to empower journalists with the skills and knowledge they need to excel in today’s evolving media landscape. We believe a well-trained press is essential for a thriving democracy, informed public discourse, and positive social change.
Meet the team
Our Approach
We don't believe in one-size-fits-all training. Our programs are meticulously tailored to address the specific needs and challenges faced by journalists in Ghana.
Training Modules
Our comprehensive training program covers a wide range of topics essential for modern journalism:
- Health Communication: Learn to accurately report on health issues, including public health crises and disease outbreaks.
- Youth Entrepreneurship: Develop the skills to effectively report on youth-led businesses and economic initiatives.
- MSMEs Promotion: Understand the role of Micro, Small, and Medium Enterprises (MSMEs) in Ghana’s economy and learn how to report on their challenges and successes.
- Gender Issues: Gain expertise in reporting on gender equality, women’s empowerment, and gender-based violence.
- Climate Change: Understand the complexities of climate change and its impact on Ghana, and learn how to effectively communicate these issues to the public.
Our Valued Partners
The Professional Skills Development Program for the Empowerment of the Press (PSDPEP) is made possible through the collaborative efforts of key organizations committed to strengthening journalism in Ghana:
Institute for Digital Marketing & Communication Ghana
IDMC Ghana is the driving force behind PSDPEP, providing expertise in media development, training design, and program implementation.
Social Investment Fund (SIF)
The SIF, established by the Government of Ghana, African Development Bank, and the United Nations Development Programme, is dedicated to poverty reduction. Their involvement in PSDPEP reflects the understanding that a well-informed public is essential for social and economic progress.
Ghana News Agency (GNA)
The Ghana News Agency (GNA) has been selected as the beneficiary organization for the Post Covid-19 Skills Development and Productivity Enhancement Project (PSDPEP) training program. As Ghana's leading news agency, GNA plays a vital role in disseminating information and setting journalistic standards. Their involvement ensures that PSDPEP training aligns with the needs of working journalists.
African Development Fund (ADF)
The ADF, the concessional lending arm of the African Development Bank Group, focuses on poverty reduction and economic development. Their support for PSDPEP underscores the importance of investing in media capacity for sustainable development.