Module Overview
This module explores the vital role of media in promoting Micro, Small, and Medium Enterprises (MSMEs) and youth entrepreneurship in Ghana. Participants will gain a deeper understanding of the challenges and opportunities faced by these businesses, and how their stories can be effectively communicated to inspire and empower others. The module will cover essential skills in identifying compelling narratives, conducting insightful interviews, and producing multimedia content that showcases the resilience and innovation of Ghanaian entrepreneurs.
Guiding Principles
- Impact-Focused Storytelling: Prioritize stories that showcase the positive impact of MSMEs and youth entrepreneurship on individuals, communities, and the economy.
- Authenticity and Representation: Ensure stories accurately reflect the challenges and triumphs of entrepreneurs, avoiding stereotypes and tokenism.
- Empowerment and Inspiration: Craft narratives that inspire and motivate aspiring entrepreneurs, highlighting the potential for success and resilience.
- Collaboration and Partnership: Foster collaboration with business support organizations and other stakeholders to create a supportive ecosystem for entrepreneurs.
- Solution-Oriented Journalism: Go beyond highlighting challenges to also showcase innovative solutions and success stories.
Learning Objectives
- Understand the economic significance of MSMEs and youth entrepreneurship in Ghana.
- Learn to identify and tell compelling stories of successful MSMEs and young entrepreneurs.
- Develop interviewing skills specifically tailored for entrepreneurs and business owners.
- Explore strategies for showcasing the impact of MSMEs and youth-led businesses on local communities.
- Understand the role of media in promoting entrepreneurship and economic development.
- Produce multimedia content that inspires and empowers aspiring entrepreneurs.
Learning Outcomes
Upon completion of this module, participants will be able to:
- Explain the contribution of MSMEs and youth entrepreneurship to the Ghanaian economy.
- Identify and pitch compelling stories about MSMEs and young entrepreneurs.
- Conduct effective interviews with business owners and stakeholders.
- Produce high-quality audio-visual content that showcases the impact of MSMEs and youth-led businesses.
- Utilize social media and other digital platforms to amplify the reach of their stories.
- Collaborate with business support organizations and other stakeholders to promote entrepreneurship.
