Understanding MSMEs and Youth Entrepreneurship: Defining MSMEs, their economic significance, and the specific challenges and opportunities faced by young entrepreneurs.
Identifying Compelling Stories: Finding and pitching stories that highlight innovation, resilience, and social impact.
Interviewing Entrepreneurs: Techniques for conducting effective interviews with business owners, capturing their stories and insights.
Showcasing Impact: Strategies for highlighting the positive impact of MSMEs and youth-led businesses on local communities and the economy.
Multimedia Storytelling for Entrepreneurship: Producing engaging video, audio, and photo content that tells the stories of entrepreneurs in a compelling way.
Leveraging Digital Platforms: Utilizing social media and other digital channels to amplify the reach and impact of entrepreneurial stories.
Collaboration and Partnerships: Building relationships with business support organizations, incubators, and other stakeholders to create a supportive ecosystem for entrepreneurs.
Case Studies: Analyzing successful media campaigns that have promoted MSMEs and youth entrepreneurship, and learning from best practices.
